DiSC® is one of the most widely used behavioral models in the world with over one million people taking a DiSC assessment every year. One of the reasons it is so popular is that it is a behavioral model that is easy to understand and remember.
Although we use it to help understand human behavior, how well understood is the model itself? The fact that there are many variations of this simple but powerful model in the marketplace, using different terminology and different theoretical models as their base, as led to misconceptions and myths being touted as fact.
In the interest of contributing to a deeper understanding of this model, Keith Ayers, President of Integro Leadership Institute shares his simple and practical approach to understanding DiSC and the theory behind it based on research behind Everything DiSC® published by John Wiley & Sons, Inc.
